Since Cocomilk’s beginning in 2017, we’ve had the privilege of growing as a team alongside our clients. While our mission to accelerate our clients’ success through creative excellence and collaboration remains the same, we’re entering a new era that reflects the best of Cocomilk. To showcase our growth, gained learnings, and expertise, we’re fine-tuning everything from top to toe—tightening our bolts, checking our engine, the works.
We’re excited to announce the launch of our brand refresh: a reflection of our journey and a glimpse into our future in continuously improving and providing expert creative solutions.
With the incredible milestones we’ve achieved through the years, we wanted a fresh coat of paint that reflects our evolved approach to creative strategy and problem-solving while retaining our core values and fun outlook on life. Our logo, for instance, maintained a youthful feel by featuring the upward stroke on the ‘O,’ which forms a newly opened coconut bursting with our team’s fresh, juicy ideas. The script ‘M’ also features loops and curves that can be seen throughout our visual language, symbolizing creativity and collaboration within the team and with our clients.
Additionally, our color palette and typography now sport a cleaner, more professional look while still representing our company’s approachable and lively nature. We kept them straightforward and clean-cut to communicate our development as a brand, with some playful touches. For instance, the brighter colors of our palette, such as the red, blue, and yellow, act as a subtle nod to our proud Filipino identity. As for our icons and patterns featured on our website, visuals were kept simple and eye-catching with hand-drawn elements to represent our creative and collaborative team.
Together, all these elements intersect fun and functionality—showing that even as Cocomilk changes, our commitment to human-driven, dynamic design remains steadfast.
Though we love to add fun elements to our work, we take design seriously. Cocomilk’s credibility is backed by years of experience and continuous iterative learning. In line with this, we are refining our brand voice to sound like that close friend who has it all together—professional, confident, but still a bit playful. We want our voice to feel approachable, but knowledgeable about what they do, lending friendly advice while staying attentive to your concerns.
Through our communication channels, we’re committing to engage more with you by showcasing what we do well and how we do it.
Our brand refresh goes beyond tweaking how we look and sound; we’ve also been busy refining the backend! We’re leveling up our problem-solving services through creative solutions informed by strategy and research, offering bespoke services that address the needs of our clients and their audiences. In line with these changes, our services have expanded to incorporate consultation, brand strategy, ideation and concept planning, and creative direction—including a diverse team with specialized roles. With our team’s unique talents and expertise, we can now offer a wider variety of options for our existing and future clients.
This brand refresh sends a message to everyone: Cocomilk is growing up and we’ve equipped ourselves with all the right tools that allow us to respond and cater to our clients’ growing needs. Our clients can trust in us to provide answers and solutions.
Whether it be posts about design tips and tricks, work features, or employee introductions, you can expect much more from our social media soon! This will ensure that you get a better understanding of what we do as a creative solutions firm and how we tackle challenges to ensure the success of our clients.
We value true creative partnership, not just a transactional exchange—and we’re shifting our processes to reflect that.
This doesn’t mean we’re changing everything about ourselves. Instead, we’re building on what we've gained throughout the years to deliver an evolved approach to problem-solving.
Our team, skillset, and reach have naturally evolved, and this is us answering the call to take the next step. We can’t wait to find out where this new era takes us, and we hope to see you along for the ride!
